For the most part I’m just like everyone else and if fame and fortune happened to knock on my front door I wouldn’t turn them away. As you may recall, the raison d’etre (linked, for those of you who are not from this bilingual country of mine) of this blog was to figure out a way to monetize my gift for being shallow. Now don’t go thinking I’m “out to lunch” on this one. Just this week I was watching the news only to discover that a fellow Canadian, one from my city of choice no less, has turned her knack for sharing her 140 character (really funny) quips into a Hollywood movie. How do you even do that? Wouldn’t the dialogue be rather choppy? Nevertheless, she’s hit the big time, and we’ve come learn that hers was no meteoric rise to the top. No, she’s been blogging since 2002 and, to tell the truth, that’s a little disheartening to me since if I have to wait that long for my break, I’ll be spending my extra cash at the tuck shop in the “home”. Putting aside the fact that she’s very funny and really good at what she does which, as we have come to know is not a necessary precursor to making it big these days, the problem for me, as I see it, is that she has also worked hard at getting people to know who she is and what she does and I’m afraid that is not something I have ever been prepared to do. Mostly because, as you must know by now, I’m shallow and “hard work” (unlike raison d’etre) doesn’t trend in my vocabulary.
It’s not that I don’t get plenty of advice on how to get this puppy, which is hovering around the 32 foot mark right now, to soar. Just the other day the subject of my blog mysteriously came up in the middle of a meeting at work and, as a result, some very good ideas about kicking things up a notch were generated. Among the many worthwhile suggestions was that I should start “tweeting” about my posts in order to attract the attention of those in the twittersphere. Now I’m tech savvy enough to know that tweeting is no longer something that only birds do, and that, in fact, my fellow Canadian has made quite a splash by following this sage advice. From what I can see though, it is just so much work, what with understanding all the “ins and outs” of where to put the @, how to use hashtags, how to get people to retweet and whatever else goes on in that world. Besides, I have enough trouble keeping these triestes of mine under 1000 words, let alone trying to figure out how to adequately express my thoughts in less than 140 characters. Not to mention the fact that I have four followers on my twitter account and they already know about the blog, so I’m kind of tapped out on that front. I was somewhat more intrigued by the idea put forward to hire someone, at minimal cost who would write my posts, thereby alleviating me of the most onerous part of this whole endeavor and perhaps elevating it to a more professional level. While worth careful consideration, even as a shallow person I think this probably negates the whole purpose of having a blog. And it goes without saying that finding someone who is at least as shallow as I am, not to mention a writer of some note, may not be an easy task, resulting in the distinct possibility that I will spend more time not doing what I should be doing.
WordPress itself provides a plethora of suggestions and opportunities to increase blog readership, some of which I like and some of which I really don’t. According to the people at WP, the “top ten” ways to increase your readership include writing well and frequently. Well I’m doing the latter and keeping my fingers crossed that I’ve come close to the former. And I’m quite confident that I have mastered their recommendation to “bug your real-life friends” (is the alternative your “imaginary” friends because I don’t have any of those, anymore) as I am sure you are all painfully aware. On the other hand, I must categorically reject their idea to “like” or “follow” other people’s blogs for the sole purpose of having them “like” or “follow” me. You see, as a dedicated blogger (even a shallow one) there is a certain amount of excitement associated with having someone let you know they appreciate what you do and that perhaps, even for just a moment, you have brought a little ray of sunshine into their lives. So it is with some dismay that when, upon reciprocating their visit, I discover they have “liked” upwards of a hundred posts on that very day with the singular goal of increasing traffic to their own site. Now I may be shallow but that doesn’t mean I don’t have a strong sense of what’s right and what isn’t and there’s just so much wrong about this. Not to mention that it’s way too much work. So if that’s what it takes to garner attention I’ll find some solace when the people at WordPress tell me that, in the end: “size doesn’t matter but rather how much you care about your audience and they care about you”. As my little Bro has reminded me, my followers may be small in number but it’s a loyal group. As the one year anniversary of this blog approaches, I thank you for that.
Now, with all that said and done, if you happen to know someone who can make me both rich and famous please don’t hesitate to pass this blog on to them. Because, as you can see, there’s a pretty good chance that I never will.
Shallow Be My Name 